The journey of Nonprofit Glow Up began with a personal spark of inspiration, rooted in the work of my mother’s healthcare-focused nonprofit. Watching her transform lives through her mission lit a fire in me—a desire to use my own skills to help others.

However, I also noticed a significant challenge: her nonprofit, like so many others, was doing incredible work but lacked the visibility and recognition needed to attract funding and expand its impact.

This realization ignited a deeper purpose in me: to help nonprofits get the recognition they deserve so they can amplify their good work and touch more lives.

In 2019, I began my journey in digital marketing, starting at an agency where I mastered the basics—from running ad campaigns to crafting compelling content. I later transitioned into freelancing, where I honed my skills further.

Along the way, I discovered my passion for integrating AI tools and strategies to drive results. In 2023, I had the opportunity to work with a US-based nonprofit, which deepened my understanding of the unique needs nonprofits face in content creation and storytelling.

At its core, Nonprofit Glow Up is a purpose-driven movement. I believe that when nonprofits gain visibility, they unlock opportunities to create a ripple effect of change, transforming lives on a much larger scale.